Found it... in the past 10 days there was a heater debate regarding a post in Derek Powazek blog attacking SEO and everyone who is "selling" SEO. This spraked not only a debater and discussion, it also got me thinkink about this crazy internet trade and how so many people out there claim to be SEO's without knowing much about web optimization or helping out businesses on the net.

Than it hit me, SEO's need a new name,and I have been thinking about it ever since.
Now I think I got it - Site (or Website) Optimizing Expert, so just flipping the letters around and instead of SEO its now SOE, or WOE, and both sound uncool, hopefully un-cool enough to get the least amount of non SEO's to want to own it.